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Training 4 часа

AI for Social Media Content: Training

AI for Social Media Content is a hands-on training covering the full content creation cycle with neural networks: from ideas and copy to visuals and video. In 4 hours (two 2-hour sessions), participants master ChatGPT for copywriting, Midjourney and Canva AI for visuals, Runway for video — and create a one-month content plan for their own project.

Copy, visuals, and video with AI — in hours instead of days. ChatGPT, Midjourney, Runway, Canva AI hands-on. Two 2-hour sessions. Content plan in one session. Discuss.

Why social media content is an endless headache

Content eats all your time

An SMM manager spends 8-15 hours per week creating posts for one platform. Copy, visuals, resizing, publishing — a manual process that doesn't scale. Managing 3-5 social channels becomes a 24/7 conveyor.

🎨

Visuals and video — a separate headache

Photo shoots are expensive, stock photos look the same, designer is overloaded. Video content is trending, but one 30-second video takes 2-4 hours. Without visuals, reach drops; with visuals, no resources.

📉

Tried AI — results weren't great

ChatGPT generates «watery» text, Midjourney creates «weird hands.» Without prompt engineering skills, AI tools produce mediocre results, and the marketer goes back to manual work.

✍️

AI copywriting: text in minutes

  • ChatGPT and Claude for posts, stories, newsletters — with prompts matching your tone of voice
  • One-month content plan: ideas, categories, and calendar generated in one session
  • Adapting one text for 3-5 platforms automatically
🖼️

Visuals and video with neural networks

  • Midjourney: unique visuals without photo shoots or stock photos
  • Canva AI: resizing and platform adaptation in seconds
  • Runway: video content from text and images, 30-second clips
🔄

Automation and analytics

  • Publishing schedulers: Buffer, Later, SMMplanner — setup and automation
  • AI analytics: which posts work, when to publish, what to improve
  • Full cycle: idea → copy → visual → publication → analytics

Who this training is for

📱

SMM Managers & Marketers

Spending 8-15 hours per week on content for one platform. Tried AI — results were mediocre

Full content cycle with AI: from idea to publication. Copy, visuals, video — in hours instead of days

💼

Entrepreneurs & Freelancers

No budget for an SMM agency, no time to manage social media, content is irregular

One-month content plan in one session. Content creation skill with AI — without hiring a specialist

📋

HR & Internal Communications

Need employer brand content but no resources — no designer, no copywriter

AI tools for internal comms: posts, visuals, video for corporate channels

Training program

1

Session 1: Copy & Content Plan

2 hours

ChatGPT and Claude for copywriting. Prompts matching your tone of voice. One-month content plan: ideas, categories, calendar.

2

Practice Between Sessions

3-5 days

Participants create 5-10 posts with AI following their content plan. Trainer gives feedback.

3

Session 2: Visuals, Video, Automation

2 hours

Midjourney, Canva AI, Runway — visual and video generation. Setting up publication automation.

What you get

One-month content plan in a single session
Copy, visuals, and video with neural networks
ChatGPT, Midjourney, Runway, Canva AI hands-on
Publication automation and analytics

AI для контента соцсетей: полный цикл с нейросетями

Создание контента для соцсетей — одна из самых ресурсоёмких задач маркетинга. По данным HubSpot, SMM-менеджеры тратят в среднем 6-8 часов на подготовку контента для одной платформы на неделю. При ведении 3-5 каналов это превращается в конвейер, который не оставляет времени на стратегию и аналитику.

AI-инструменты 2026 года кардинально меняют этот процесс: ChatGPT и Claude генерируют тексты за минуты, Midjourney создаёт уникальные визуалы без фотосессий, Runway превращает изображения в видео, Canva AI автоматически адаптирует контент под форматы платформ. Однако без навыка промпт-инжиниринга результат остаётся посредственным — «водянистые» тексты, «странные» визуалы, контент, который требует полной переделки.

Тренинг EdUnit по AI для контента соцсетей — 4 часа практики (2 сессии по 2 часа) с реальными задачами участников. К концу тренинга каждый участник уходит с контент-планом на месяц и навыком создания полного цикла контента с AI: от идеи до публикации.

Результаты обучения

  • Навык промпт-инжиниринга для копирайтинга: посты, сторис, рассылки в вашем tone of voice
  • Генерация визуалов с Midjourney и Canva AI: уникальные изображения без стоков и фотосессий
  • Создание видеоконтента с Runway: 30-секундные ролики из текста и изображений
  • Готовый контент-план на месяц с промптами для каждого типа контента

AI for Social Media Content: Full Cycle with Neural Networks

Social media content creation is one of marketing’s most resource-intensive tasks. According to HubSpot, SMM managers spend an average of 6-8 hours preparing content for one platform per week. Managing 3-5 channels becomes a conveyor that leaves no time for strategy and analytics.

2026 AI tools fundamentally change this process: ChatGPT and Claude generate text in minutes, Midjourney creates unique visuals without photo shoots, Runway turns images into video, Canva AI automatically adapts content for platform formats. However, without prompt engineering skills, results stay mediocre — “watery” text, “weird” visuals, content requiring complete rework.

EdUnit«s AI for Social Media Content training is 4 hours of practice (two 2-hour sessions) with participants» real tasks. By the end, each participant leaves with a one-month content plan and the skill of creating a full content cycle with AI: from idea to publication.

Learning Outcomes

  • Prompt engineering skill for copywriting: posts, stories, newsletters in your tone of voice
  • Visual generation with Midjourney and Canva AI: unique images without stock photos or photo shoots
  • Video content creation with Runway: 30-second clips from text and images
  • Ready one-month content plan with prompts for each content type

Delivery formats

Corporate Training

Private session for marketing team or communications department. Prompts tailored to your brand and tone of voice.

👥 5-20 people
⏱️ 2 x 2 hours (3-5 days between sessions)
📋 Laptops, ChatGPT and Canva accounts

Open Training

Mixed group: marketers, entrepreneurs, freelancers. Networking and experience sharing.

👥 10-20 people
⏱️ 2 x 2 hours (3-5 days between sessions)
📋 Zoom, laptop, ChatGPT and Canva accounts

Pricing

Individual

from $150
  • Participation in an open group
  • 4 hours of practice (2 sessions)
  • One-month content plan
  • Prompt templates for copy and visuals
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Education & NGO

from $300
  • Training for a group up to 20
  • 4 hours of practice (2 sessions)
  • Customized to your tasks
  • Materials and templates
Discuss Training

Business

from $750
  • Training for a group up to 20
  • Prompts tailored to your brand and tone of voice
  • Content plan for your project
  • Materials, templates, recording
  • Post-training support
Discuss Training

FAQ

Do I need experience with AI tools?
No. Training starts with fundamentals: how to write prompts, how ChatGPT and Midjourney work. If you already have experience, the training helps structure your skills and master advanced techniques.
Which social platforms does it cover?
Tools and techniques are universal: Instagram, Telegram, VK, LinkedIn, Facebook. We show how to adapt one piece of content for 3-5 platforms automatically. For corporate clients, we focus on your priority channels.
How is this different from AI Literacy training?
AI Literacy is a foundational training for all roles: prompt engineering, automation, AI policy. AI for Content is the next step, specialized: full content creation cycle for social media. We recommend taking AI Literacy first.
Can I create a content plan during the training?
Yes. In session 1, each participant creates a one-month content plan for their project: ideas, categories, calendar, generation prompts. Between sessions — practice: 5-10 posts with AI. Session 2 — visuals and video.
AI content looks «artificial.» How do you deal with that?
That«s exactly why we teach prompt engineering for your tone of voice, not just »press a button.« The right prompt + editing = content indistinguishable from manual. We show techniques for »humanizing' AI text and visuals.

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